In a society where everything is in constant flux, the automotive world has to continue changing in order to meet the wants and needs of a variety of drivers. No matter what country you live in, being able to simply choose your paint color of your vehicle just isn’t satisfying enough anymore. Many manufacturers are looking for ways to get drivers genuinely excited about choosing a vehicle, and Nissan is one of the main ones that has truly upped the ante on the car-buying experience. This was the thinking behind the visionary “co-creation” of the Nissan IDx Freeflow and IDx NISMO concept cars, which made their first U.S. appearance at the 2014 North American International Auto Show in Detroit. “IDx NISMO and IDx Freeflow show how Nissan is using new and innovative product development methods to meet the needs of younger customers who have novel, exciting ideas, and engage with them to build the cars they want,” said Shiro Nakamura, Senior Vice President and Chief Creative Officer, Nissan Motor Co., Ltd. For more information about Nissan’s newest vehicle concepts, click here!
At Detroit’s North American Auto Show this year, Nissan demonstrated its vision for the future when it unveiled its new sport sedan design concept. The Chief Creative Officer for Nissan, Shiro Nakamura, says that this new concept is a glimpse of how the next generation of Nissan models will be presented. The popular Japanese automaker is currently working on reinventing its brand in an effort to offer a more refreshed and refined lineup of models. “The brand is going through a renaissance, and you can see that in whatever metric you want to look at,” said Andy Palmer, Executive Vice President, Chief Planning Officer of Nissan Motor Co., Ltd. To read more about the Nissan renaissance, click here!
On November 17, 2013, multiple tornadoes swept through Washington, IL, taking the lives of 29 people and injuring more than 350. This devastating event changed the lives of many people, and in the wake of any tragedy, the uplifting stories of people coming together and doing their part to help with the recovery process are the ones that help us cope. Immediately after this devastating event, Nissan joined the recovery efforts, donating $10,000 to the Washington Rotary Club Foundation located in Washington, IL. “We were immediately moved to help, after witnessing the devastation and tragedy that the city of Washington endured during last month’s violent weather patterns,” said Bryan Dumais, regional vice president for Nissan’s Midwest Region, in a press release. “These financial contributions are a direct reflection on Nissan’s commitment to give back and show how much we care about the communities where we do business.” To read more about Nissan’s charitable efforts for Washington, IL, click here!
Although the Rogue is already very popular among a variety of drivers, Nissan decided to up the ante when they took to redesigning the crossover for the 2014 model year. The Japanese automaker addressed a slew of issues that driver’s hardly even knew existed, building upon its current piece of art to create a true masterpiece. Inside and out, the styling is much smoother and more luxurious, and the added cargo space and versatility are sure to make drivers smile. To learn more about the new 2014 Nissan Rogue, click here!
Recently, a Nissan dealership in Countryside, IL, decided to disprove a few myths that surround the 2014 Nissan LEAF. This compact electric vehicle has become popular among city-dwellers, but many people assume that the driving experience it offers pales in comparison to other eco-friendly vehicles. However, critics are often floored when they discover that their preconceived notions about the acceleration and highway speed of the LEAF are a little misguided. Producing 187 pound-feet of torque, the new 2014 Nissan LEAF actually outshines the torque figures for both the 2014 Mazda3 and Mazda6. To read more about the 2014 Nissan Leaf, click here!
Nissan’s second-best selling model in the U.S. receives a redesign for its 2014 model year and gains an optional third row of seats for seven-passenger capability. Drivers who could benefit from more cargo capacity will be delighted to know that not only does the middle and rear row fold flat, but the front passenger seat can also be folded flat for maximum cargo space. Pricing for the crossover will start at $22,490. Nissan is already accepting pre-orders on the company website, and they’re handing out $250 gift cards to drivers who get in line early! Click here for more info and to read the official press release.
Nissan has officially begun selling green-car credits under California’s clean air rules, although they have yet to reveal the timing, price or purchases of such credits. California requires large automakers to sell electric or other zero-emission vehicles in proportion to their share of the cars and trucks market. The state has a goal of getting 1.5 million zero-emission vehicles on the road by 2025, in order to ease emissions of climate-warming carbon dioxide and other exhaust gases. Nissan and Tesla Motors Inc. are currently the only two automakers selling green-car credits. Click here to read more.